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Experience excellence with Alfa Catering, offering exceptional service and menus from any of our brands.
At ALFA Co., we believe that every meal is an opportunity to connect, celebrate, and create memories. We are more than just a dining destination; we are a vibrant community where flavor, friendship, and fun come together.
We Embrace Diversity
Our restaurants bring together diverse cultures and cuisines, inviting everyone to explore and savor new flavors. We celebrate the unique tastes and traditions of our guests, making every dining experience a journey of discovery.
We Prioritize Quality
Every dish is crafted with care, using the freshest ingredients and time-honored techniques. We are committed to excellence in every bite, ensuring that our guests enjoy not just a meal, but a moment of pure satisfaction.
We Foster Connection
In our restaurants, every table is a gathering place. We believe in the power of shared experiences, where friends and families come together to laugh, share stories, and create lasting memories.
We Are Innovators
In a fast-paced world, we embrace change and creativity. We continuously seek new ways to enhance our menus, service, and atmosphere across all our restaurants; ensuring that every visit feels fresh and exciting.
We Champion Community
We are dedicated to giving back to the communities we serve. Through local partnerships and sustainable practices, we strive to make a positive impact and elevate those around us.
We Inspire Joy
Dining with us should be an uplifting experience. We infuse every interaction with warmth and enthusiasm, ensuring that our guests leave with smiles and a sense of belonging.
Join us at as we embark on this delicious journey together. Let’s create unforgettable moments, one meal at a time!
UPHOLDING EXCELLENCE IN QUALITY
At ALFA Co., excellence is at the heart of everything we do. We believe that exceptional dining experiences start with the finest ingredients, meticulously sourced from trusted suppliers.
Our commitment to quality extends beyond the kitchen; it encompasses every aspect of our restaurants, from the ambiance to the service. We strive to create an environment where our guests feel valued and appreciated across all our outlets.
By cultivating a culture of excellence, we continually seek ways to improve and innovate, keeping our menus exciting and our standards high.
At ALFA Co. we don’t just serve food—we create memorable experiences that reflect our passion for quality and dedication to our guests.
1992
Steak House, a 100% Saudi-originated concept and 4-time winner of the 'Best Restaurant in Saudi Arabia' award, opens its doors.
2003
ALFA Co. is established to lead Al Faisaliah Group's food service ventures in Saudi Arabia.
2011
Piatto opens, redefining Italian dining with authentic flavors and traditions.
2013
FireGrill, a trendy Fresh-Mex restaurant, opens in KSA.
2015
City Fresh Kitchen debuts, providing a fresh and convenient dining option.
2019
ALFA Co. takes its first step into the virtual restaurant business.
2024
ALFA Co. launches Sufra Rewards, everyone's gateway to exclusive benefits across all Alfa Co. restaurants.
2025
Fresh Pasta: Rolled out in house-made, fresh pasta across all Piatto branches. Digital Transformation: Successfully implemented SAP S/4HANA to enhance operational excellence and guest experience.
2026
Jubail: Re-opening Piatto & Steak House Hybrid concept in Jubail, bringing the best of both worlds to the city.
Steak House, a 100% Saudi-originated concept and 4-time winner of the 'Best Restaurant in Saudi Arabia' award, opens its doors.
To create an environment that provides exceptional hospitality, amazing food, and experiences for a lifetime.
To be better tomorrow than we were yesterday by looking into the future when it comes to the development of our people and the growth of our brands. We want to leverage technology and innovation to come a world-class organization.
Respect
Our team is accepting of others, building feelings of trust and well-being.
Integrity
Our team operates honestly with moral principles, ad behaves ethically, always above reproach.
Responsibility
Our team is professional with a sense of purpose and resilience to achieve goals.
Passion for Greatness
Our team is committed to purposefulness, optimism and determination.
Care for Our People
Our team connects with others and provides support - even in difficult times.