YOUR PARTNER IN CREATING VALUE

Founded on the belief that dining should be an experience to savor, ALFA Co. has proven its expertise in developing world-class, homegrown concepts that bring people together over exceptional, high-quality meals.

With an expanding footprint across bustling destinations in the Kingdom of Saudi Arabia, ALFA Co. has earned a loyal following by upholding the highest standards in food quality, service, and vibrant atmospheres, making it a favorite among families and food enthusiasts alike.

Brands

9

Restaurants

80+

Employees

1800

Cities

10

Savor the Rewards with Sufra!

Sufra Rewards is crafted to elevate your dining experience at ALFA Co. restaurants, making every visit more rewarding! Whether you're sharing a family meal at Piatto, celebrating with friends at Steak House, or enjoying a solo bite at FireGrill, Sufra Rewards offers personalized perks tailored just for you. Now, with the Sufra App, you can enjoy those rewards even when dining at home—earn points and unlock exclusive offers with every delivery order. Sign up today and start earning a bounty of rewards!

This website uses cookies to ensure you get the best experience.